INTEGRATED X-MAS CAMPAIGN »GUSTAV«

Many agencies have an agency dog. Liebchen+Liebchen has the agency goose Gustav. Better said, had. Because in the pre-Christmas period of 2011, Gustav suddenly disappeared in an unexplainable way. The launch of our mailing in the form of a "Missing" poster was the starting signal for a large-scale search campaign: Anyone who was able to locate Gustav on the Liebchen+Liebchen website - supported by relevant tips via e-mail, Facebook and Twitter - could click on him and enter his contact details in a form. For every positive report on Gustav, 15 euros were donated to the aid organization "Doctors for Developing Countries". In addition, 24 Christmas gifts were raffled among the participants, which we placed under the winners' table just in time for Christmas Eve. Doctors for Developing Countries" also won, because Liebchen+Liebchen doubled the total donation to 5,070 euros. We were also happy about the increased traffic on our homepage, new followers on Twitter - and many positive reactions from customers and other participants.

Please note: The campaign is already closed. We will be happy to support you with the development of an exclusive idea for your company.

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